Mason’s Morning Minute ✍️
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Frost Advisory #639 – What’s Your Station’s Greatest Feature?
"Your format sounds small," an industry friend recently told me. I reckon' he knew how to get my attention. "If your station can be transformative in someone's life as you claim, then why do you spend 99% of your time focusing on the nuts and bolts, the songs, the...
Frost Advisory #638 – Stuff That Really Matters; A Lesson We Can Learn From The World Series
It's baseball's biggest stage. These games mean it all. It's the dream of every kid who's ever swung at a baseball in his back yard. And yet, at this pinnacle moment in a millionaire player's career they are willing to stop the game in order to hold a cheap...
Frost Advisory #637 – What We Can Learn From Elon Musk
Ironic, isn’t it? In a format that is all about belief, few stations ever share what they believe. Not a doctrinal statement, but a brand position. A flag in ground. Their vision and purpose for being on the air. "People don't buy what you do; they buy WHY you do it....