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Frost Advisory #642 – What Will We Say 10 Years From Now?

by mattmundt | December 4, 2022 | Frost Advisory | 0 Comments

Playing Christmas music on a CCM station. Is it good or bad? Right or wrong? Clearly, it is not why our existing listeners tune to us. Viewed simply as a programming tactic, programming all Christmas music is about as crazy as it gets. Let's see, your listeners come...

Frost Advisory #641 – Givers And Takers, A Message For Thanksgiving

by mattmundt | November 27, 2022 | Frost Advisory | 0 Comments

Givers and takers. When you think about the people that have had the greatest influence on your life I reckon' you'd say they were GIVERS. I think of my mom and dad, many of my bosses in radio, and my friends and mentors along the journey. "The human spirit senses and...

What’s Christmas Got To Do With It?

by mattmundt | November 20, 2022 | Frost Advisory | 0 Comments

Is there a connection between Christmas and your station's strategy? No, I didn't say Christmas MUSIC. I said Christmas. They say there are more "religious" radio stations in the United States than any other format category. They also say that those religious stations...

Frost Advisory #639 – What’s Your Station’s Greatest Feature?

by mattmundt | Nov 13, 2022 | Frost Advisory

"Your format sounds small," an industry friend recently told me. I reckon' he knew how to get my attention. "If your station can be transformative in someone's life as you claim, then why do you spend 99% of your time focusing on the nuts and bolts, the songs, the...

Frost Advisory #638 – Stuff That Really Matters; A Lesson We Can Learn From The World Series

by mattmundt | Nov 6, 2022 | Frost Advisory

It's baseball's biggest stage. These games mean it all. It's the dream of every kid who's ever swung at a baseball in his back yard. And yet, at this pinnacle moment in a millionaire player's career they are willing to stop the game in order to hold a cheap...

Frost Advisory #637 – What We Can Learn From Elon Musk

by mattmundt | Oct 30, 2022 | Frost Advisory

Ironic, isn’t it? In a format that is all about belief, few stations ever share what they believe. Not a doctrinal statement, but a brand position. A flag in ground. Their vision and purpose for being on the air. "People don't buy what you do; they buy WHY you do it....