Frost Advisory ✍️
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Frost Advisory #642 – What Will We Say 10 Years From Now?
Playing Christmas music on a CCM station. Is it good or bad? Right or wrong? Clearly, it is not why our existing listeners tune to us. Viewed simply as a programming tactic, programming all Christmas music is about as crazy as it gets. Let's see, your listeners come...
Frost Advisory #641 – Givers And Takers, A Message For Thanksgiving
Givers and takers. When you think about the people that have had the greatest influence on your life I reckon' you'd say they were GIVERS. I think of my mom and dad, many of my bosses in radio, and my friends and mentors along the journey. "The human spirit senses and...
What’s Christmas Got To Do With It?
Is there a connection between Christmas and your station's strategy? No, I didn't say Christmas MUSIC. I said Christmas. They say there are more "religious" radio stations in the United States than any other format category. They also say that those religious stations...