What’s Christmas Got To Do With It?

Is there a connection between Christmas and your station’s strategy? No, I didn’t say Christmas MUSIC. I said Christmas. They say there are more “religious” radio stations in the United States than any other format category. They also say that...

Frost Advisory #637 – What We Can Learn From Elon Musk

Ironic, isn’t it? In a format that is all about belief, few stations ever share what they believe. Not a doctrinal statement, but a brand position. A flag in ground. Their vision and purpose for being on the air. “People don’t buy what you do; they buy WHY...