Dec 4, 2022 | Frost Advisory
Playing Christmas music on a CCM station. Is it good or bad? Right or wrong? Clearly, it is not why our existing listeners tune to us. Viewed simply as a programming tactic, programming all Christmas music is about as crazy as it gets. Let’s see, your listeners...
Nov 27, 2022 | Frost Advisory
Givers and takers. When you think about the people that have had the greatest influence on your life I reckon’ you’d say they were GIVERS. I think of my mom and dad, many of my bosses in radio, and my friends and mentors along the journey. “The human...
Nov 20, 2022 | Frost Advisory
Is there a connection between Christmas and your station’s strategy? No, I didn’t say Christmas MUSIC. I said Christmas. They say there are more “religious” radio stations in the United States than any other format category. They also say that...
Nov 13, 2022 | Frost Advisory
“Your format sounds small,” an industry friend recently told me. I reckon’ he knew how to get my attention. “If your station can be transformative in someone’s life as you claim, then why do you spend 99% of your time focusing on the nuts...
Nov 6, 2022 | Frost Advisory
It’s baseball’s biggest stage. These games mean it all. It’s the dream of every kid who’s ever swung at a baseball in his back yard. And yet, at this pinnacle moment in a millionaire player’s career they are willing to stop the game in...
Oct 30, 2022 | Frost Advisory
Ironic, isn’t it? In a format that is all about belief, few stations ever share what they believe. Not a doctrinal statement, but a brand position. A flag in ground. Their vision and purpose for being on the air. “People don’t buy what you do; they buy WHY...
