It’s the question I ask of every air talent somewhere in the coaching process.

And it’s not because I want them to talk about themselves. It’s because I want them to relate to their listeners as real human beings, not as deejays just sharing information.

The more human you are the more people will relate to you.

C. S. Lewis wrote

“Friendship is born when at that moment one person says to another ‘What? You, too? I thought I was the only one.'”

In focus groups for one major radio station I work with listeners said of the morning show, “It’s like walking in to a room of friends. They talk about the kind of things my friends and I talk about.”


…what did I learn about you today? And…

…how does what you shared connect to my life?