That’s how most people react when I show them this photo. Particularly women.

So, you may ask, what does this have to do with a moving company?

Well, nothing… if that moving company sees itself as only a bunch of sweaty guys who lug people’s stuff from here to there… if it sees itself as nothing more than having a functional relationship with its customers.

In our format, a functional relationship develops when we perceive our stations as simply playing a bunch of Christian music for Christian music fans. Sadly, many stations are nothing more than that.

“When businesses have a ‘bigger than us’ mentality and see community impact as a measurement of business success, you are well on your way toward a purpose that rallies and inspires…

It’s no longer enough to be the best company IN the world. It’s about being the best company FOR the world.”

Jeff Henderson, “Know What You’re For”

How is your station making people say… “WOW”?