“Listen at 7:20, 10:20, and 4:20 for the next three weeks and write down all the clues we call out. Then on the following Thursday be the 103rd caller when we announce the secret phrase and we’ll put you in a drawing for a chance to win. And if you go to our website you can download all the clues by clicking the tab labeled ‘Promotions,’ then scroll down to ‘February’s promotions’ and enter your loyal listener number which you can find on the back of the bumper sticker you can pick up at several of the 37 metro area Chick-fil-A restaurants. For a list of locations enter your zip code on the dropdown box in the far right corner, unless you’re browsing on your phone then it may appear on the bottom left. Not valid if listening online in Nevada.”

PLEASE! Sometimes we make listening so difficult.

Amazon has made billions of dollars with U.S. Patent #5960411. We know it better as One Click. They’ve learned that if you remove the friction from online purchases more people will buy more stuff.

“Apple felt that frictionless checkout was so important; it incorporated the tech into iTunes, iPhoto and the Apple App Store. How many times have you impulsively bought a song on iTunes or downloaded a new iPhone app without even a second thought?….

Instant purchase drives orders. There’s no question.”

Mike Arsenault is the Founder & CEO of Rejoiner

The less Amazon and Apple asked people to do, the more stuff their customers bought. I know people who buy so much stuff on Amazon that when the package arrives they aren’t even sure what is.

When you ask your listeners to do something, ask them to do only ONE thing. At one time. For one reason. It’s true for on air, in social media, and in marketing and promotions.

The less you ask for the more you’ll get.