Something remarkable happened 75 years ago that few find relevant today. Unless you are a history buff. Unless you had a parent or grandparent in the military. Unless your parents got married 9 days after D-Day (which mine did). Unless you were able to see the stories of D-Day through the lens of today.
That is exactly what The Atlantic offered its readers. They took images gathered 70+ years ago at Normandy and photographed the very same locations as they appear today. It’s stunning when you look through the lens of how things look today.
“Starting with photo number two, all the images are interactive – click on them to see a transition from ‘then’ to ‘now,’ and see the difference 70 years can make.”
The pictures from the past are historic, but not as meaningful as when seeing them through the lens of today.
“Content that is perceived as helpful always addresses a felt need. Content that doesn’t address a felt need is perceive as irrelevant. Notice I said perceived. It may be the most relevant information an audience has ever heard. But if an audience doesn’t understand how content interfaces with their lives, it’s just not all that interesting.”Andy Stanley, “Deep and Wide”
The greatest connection you can make with your listeners is through the filter of what we’re all experiencing today.
“Now” is the thing we most have in common.