We can cling so tightly to the things we know that we don’t go beyond and learn how to apply it.

“The less people know, the more stubbornly they know it.”

Consider this…

  • Knowledge is knowing the facts.
  • Understanding is the ability to glean meaning from those facts.  Often that involves seeing things in context, perhaps relating to circumstances, best practices, or strategy.
  • Wisdom is knowing what to do with that knowledge.

A 16-year-old may have enough knowledge to drive the car but you wouldn’t just toss them the keys and say, “Have a good weekend!”

“Wisdom is the right use of knowledge.  To know is not to be wise.  Many men know a great deal, and are all the greater fools for it.  There is no fool so great a fool as a knowing fool.  But to know how to use knowledge is to have wisdom.”

Charles Spurgeon

Someone with knowledge must still seek wise counsel.  I know of a station where there was knowledge of the appeal of another format’s music but not the wisdom to apply to their situation.

Those with an understanding of their circumstances and wisdom must still seek the facts (knowledge).  Successful stations employ research to learn what is beyond their limited perspective.

“In any given situation, God rarely gives all three gifts to any one person.”*

Great teams are built with people whose gifts are difference from our own.

*Inspired by my friend Fred Ecoff and The Trusted Advisor from Envoy Financial