Some have called the him a xenophobe. *I had to look it up, too.  Others say he’s the one to make America great again.

One perspective cites her “command of the issues, resilience and long record of public service” (USA Today editorial board),

…while another says, “wherever (she) goes, issues of ethnics and improprieties are not far behind.” Mike Pence


What’s your listeners’ perspective?  Not about politics, per se, but about life?


I once asked a candidate for program director how he knew what his listeners cared about.  I’ll never forget his answer.

“It’s simple.  I just walk in the control room.  Every person on the air lives it.”

In a format where the music is unfamiliar the ability to connect to the listeners’ perspective is a critical step in building a relationship.

“We buy what we buy to remind ourselves – and tell the world around us – who we are… We’re attracted to reflections of ourselves… Win the heart and the mind will follow.”
~Roy Williams

*A person with an extreme dislike or fear of foreigners, their customs, their religion.