It’s here.  Likely the most eyeballs ever staring at the two presidential candidates, and they with the highest negative ratings ever.

It’s a made for TV reality show for better or for worse.

What can our stations learn from these unusual times?


Basic Trout and Reis positioning suggests attaching your product or service to what is on everyone’s mind.  That common ground thing, don’tchaknow?  Then connect what’s on everyone’s mind to the benefits of your brand.

As the headlines focus more and more on discouragement, there is another choice.