It’s a fundamental question that we seldom ask – what are the main reasons people tune to our station?
If you don’t know, ask them. If you think it’s not important enough to ask them (see: research) at least put your ear to the ground and hear the rumblings. It’s likely that you’ll hear some reoccurring themes.
If trivia, celebrity birthdays, obituaries, children’s radio theatre, and the Southern Gospel hour aren’t why people tune to your station, you may have a problem.
The more you do the main things for which your listeners come to you the more successful you’ll be.
Or you could just do like Arby’s and think that people come to you for fish.