The urgency of the day makes it difficult to think about tomorrow. And yet, the end of another year can be that time when we ponder our lives, our own mortality, and thanks to George Bailey, whether our lives are making a difference!
“What you are going to be tomorrow you are becoming today.” John Maxwell
I’m told that the most common New Year’s resolutions are about quitting smoking, losing weight, and starting a regular exercise routine. Maybe these concepts that can be applied to help make your radio station healthier.
We know it is an unhealthy habit but clogging up your radio station’s arteries with bad programming can be addictive, as well. We justify by saying we’ve always done it that way, or that a donor would complain if we stopped, or we can’t get the air talent to do their show prep, but we know deep down our station would be healthier if only good stuff was flowing through our programming veins.
Most stations have weight they can shed as well; weight made up of programming that doesn’t meet the primary needs of why people listen. The discipline of losing weight isn’t much fun, but the benefits are tremendous!
Flabby areas of your programming can be avoided with regular exercise. When you add a promotion, take away a promotion. When you add a programming feature, take another away. When you add a song, you can stay slim and trim by taking away another song.
But beware! Just like your chain-smoking friend who knows better but still doesn’t quit, change can be difficult even if that change is for good.
“Change brings new choices that create uncertainty. Think of how in an unfamiliar place you gravitate toward a familiar face… the most familiar place is always the status quo.” ~”Switch: How to Change Things When Change is Hard”, Chip and Dan Heath