In last week’s Frost Advisory #184 – Funeral for a Friend, Part One, I shared my recent experience of attending the funeral of a friend and seeing his very own words projected onto large video screens. Despite the bumpy road in last days of his life journey those ten-foot tall words (“You’ve never locked eyes with someone who doesn’t matter to Jesus”) still conveyed truth.

I’m sure I wasn’t the only one who pondered how my own words would be remembered.

I also thought about the words people hear from our stations. What words define us? What words do people remember? What words have meaning?

I was recently a part of an exercise at a radio station where we did just that. Listeners were asked to describe the station as if it was a real person. The responses are in the attached photo.


One of the things that I find so interesting about these attributes is how different they are from the perceptions of many Christian radio stations. In the landmark research study, “Why Christians Don’t Listen to Christian Radio”, the words often used were “cheesy”, “us vs. them”, “lecturing”, and “boring”.

Instead, this station’s listeners shared words like…


Those words are attributed to a station that has almost one in four people in their city listening in a given week; rare in any format, even rarer in ours.

What words define your station?

If you don’t know, I have some suggestions.